How do you find a lost millionaire?

Yesterday I came across something that irks me. Every day our real heroes die and it often makes for little news. Usually nothing more than a passing thought, or a footnote in the paper when someone serving their country, or community passes. Yesterday, it was brought to my attention that you too, can add to the massive resources being expended to find the millionaire adventurer Steve Fossett, who disappeared in his small plane on September 3rd. From your personal computer, you can log onto Amazon.com (Amazon Mechanical Turk) and assist in the review some 100,000 aerial photos, in an attempt to spot Mr. Fossett's plane, presumed crashed somewhere in an area of Nevada desert twice the size of New Jersey.

Don't get me wrong, I feel for the guy's wife and I don't believe he deserves any less assistance, or coverage than say, the loss of a fireman, accountant, mother, brother, son, or daughter, but he deserves no more. either. When researching this somewhat amazing development, I created an account with Amazon, logged in and because I'm not really a prick, I reviewed about 2 dozen photos of the Nevada desert, to no avail, before signing off. Am I really a prick? Does this guy deserve this kind of attention and effort?